For 20+ years, I trained athletes and everyday individuals to achieve peak physical performance. As a personal trainer, my success hinged on listening deeply, identifying hidden bottlenecks, and designing tailored systems that delivered results, whether crafting nutrition plans or optimizing workout routines. In 2014, I pivoted to online coaching, building custom platforms with tools like Evernote and ClickUp to manage clients globally. What began as a passion project caught the attention of brands like Nike and Jordan, where I learned a critical lesson: The same principles that transform a body—clarity, consistency, and adaptability—can transform a business. But scaling remotely also taught me the dark side of entrepreneurship: burnout, tool chaos, and the crushing weight of "doing it all." I lived the stress of juggling 10+ apps, missing deadlines, and feeling isolated. That pain birthed Notiostore.