1-Page Marketing Plan
Build Your Marketing Strategy. In Minutes.
The complete marketing planning system based on Allan Dib's bestselling framework that helps you create professional marketing plans with AI without marketing degrees and 50-page documents.
You need a marketing plan. You know marketing drives growth. But when you sit down to create a strategy, you stare at a blank page. Should you focus on social media? SEO? Paid ads? Email marketing? You've read conflicting advice. Marketing gurus promise their way is the only way. You're paralyzed by options. You skip the plan and try random tactics. Post on Instagram. Run some Facebook ads. Send a newsletter. Nothing connects. No strategy. No clarity. Just chaos.
- Knowing you need a marketing plan, but are overwhelmed by where to start - Tried marketing tactics randomly without a cohesive strategy - Marketing books and courses that are 300 pages of theory with no practical framework - Expensive marketing consultants who create plans you don't understand - No clear target market definition or positioning strategy - Random social media posts and ads with no systematic approach - Wasted budget on marketing that doesn't connect to business goals - Feeling like everyone else "gets" marketing while you're lost
1-Page Marketing Plan transforms marketing overwhelm into a clear strategy using Allan Dib's proven 9-box framework. Answer simple questions about your business, and Notion AI generates a complete marketing plan covering target market, message, media, lead capture, lead nurture, sales conversion, deliver wow, increase transaction value, and orchestrate referrals. Instead of 50-page marketing documents you'll never read, you get a single-page strategic plan organized into 9 focused boxes covering every stage of the customer journey. Define your product, target market, USP, and main goal. Let AI generate the complete plan. Turn strategy into action.
What´s Included
How It Works
In less than 10 minutes, you go from blank page overwhelm to a complete marketing strategy.
Key Features
The 9-Box Framework
Before Stage (Prospect)
Box 1: Target Market (Who is your ideal customer? Define avatar precisely) Box 2: Message (What's your unique value proposition and core message?) Box 3: Media (Where does your target market spend attention? Which channels?)
During Stage (Lead)
Box 4: Lead Capture (How do you capture contact information? Lead magnets, opt-ins) Box 5: Lead Nurture (How do you build relationship and trust before asking for sale?) Box 6: Sales Conversion (How do you convert leads to customers? Sales process, offers)
After Stage (Customer)
Box 7: Deliver Wow (How do you exceed expectations and create remarkable experiences?) Box 8: Increase Transaction Value (How do you increase customer lifetime value? Upsells, cross-sells) Box 9: Orchestrate Referrals (How do you systematically generate referrals and word-of-mouth?)
AI-Powered Generation
Instant Strategy Creation
Notion AI analyzes your product description, target market, USP, and goal to generate tailored marketing strategies for all 9 boxes. Professional marketing strategy in minutes instead of days.
Goal-Specific Recommendations
AI adapts plans based on your main goal. Launch strategies differ from growth strategies differ from scaling strategies. Get recommendations appropriate to your stage.
From Blank Page to Blueprint
Skip the paralysis of starting from scratch. AI provides complete first draft based on proven framework. You refine instead of creating from nothing.
Target Market Clarity
Customer Avatar Definition
The framework forces you to define exactly who you serve. Vague "everyone" targeting becomes a precise ideal customer description. Better targeting means better results.
Market Segmentation
If you serve multiple distinct customer types, create separate product entries with tailored plans for each segment. Different avatars need different strategies.
Positioning Foundation
Target market clarity, combined with a unique selling proposition creates strong positioning. Know who you serve and why you're different from alternatives.
Message and Media Strategy
Message Clarity
Box 2 forces you to articulate your unique selling proposition and core message. What makes you different? Why should customers choose you? Clear message, clear marketing.
Channel Selection
Box 3 identifies where your target market spends attention. Stop spraying marketing everywhere. Focus on channels where your customers actually are.
Integrated Approach
Message and media work together. A strong message delivered through the right channels creates marketing that actually works instead of noise that gets ignored.
Lead Generation System
Capture Mechanisms
Box 4 documents specific lead magnets, opt-in offers, and capture mechanisms. Move from hoping people contact you to systematically capturing contact information.
Nurture Sequences
Box 5 outlines how you build relationships and trust through email sequences, content marketing, and engagement before asking for sales. Stop pitching too early.
Conversion Strategy
Box 6 defines your sales process and offers. Convert educated, warmed-up leads instead of cold prospects. Higher conversion rates, better customer fit.
Customer Experience Strategy
Wow Factor
Box 7 forces you to design remarkable customer experiences that exceed expectations. Satisfied customers aren't enough. Create raving fans who tell others.
Value Maximization
Box 8 identifies upsells, cross-sells, and strategies to increase customer lifetime value. Serve customers better while improving unit economics.
Referral Systems
Box 9 creates systematic referral generation instead of hoping customers happen to refer. Turn word-of-mouth from accident to strategy.
Goal-Oriented Planning
4 Main Goals
Launch (introducing new products), Grow (increasing customer base), Scale (expanding operations and reach), Improve Online Presence (strengthening digital marketing). Each goal needs different strategy emphasis.
Execution Tracking
Status workflow (Not Started, In Progress, Done) helps you monitor whether plans are just documents or are actually being implemented. Strategy without execution is fantasy.
Living Strategy
Marketing plans aren't set-and-forget. As you execute and learn, update your plan. The framework stays constant, but tactics evolve based on results.
Multi-Product Management
Portfolio View
Gallery view shows all products with descriptions, target markets, main goals, and status. Manage marketing across multiple products, services, or business units from one dashboard.
Product-Specific Plans
Each product gets its own tailored 9-box plan. Different products serve different markets with different strategies. No one-size-fits-all approach.
Comparative Analysis
Review plans across products. Identify which strategies work universally versus which need product-specific adaptation. Learn from your portfolio.
Perfect For
Small Business Owners
Need a marketing strategy but can't afford expensive consultants or don't have marketing expertise.
Solopreneurs and Freelancers
Selling services or products and needing a systematic approach to marketing instead of random tactics.
Startup Founders
Launching products and needing a go-to-market strategy based on a proven framework.
Product Managers
Responsible for product marketing and needing structured approach to planning customer acquisition and retention.
Marketing Beginners
Overwhelmed by marketing complexity and needing simple framework that covers all essential elements.
Fans of The 1-Page Marketing Plan Book
Read Allan Dib's book and wanting practical implementation system to apply the framework.
Stop Guessing. Start Planning.
1-Page Marketing Plan gives you Allan Dib's proven 9-box framework covering the complete customer journey, AI that generates a professional marketing strategy in minutes by analyzing your product and goals, one-page clarity that replaces 50-page documents nobody reads, and systematic execution tracking, so you stop wasting money on random tactics and start building marketing that actually works. Are you ready to stop being paralyzed by marketing overwhelm and start executing a proven strategy that covers everything from target market to referral generation?